Taylor Swift’s new album eclipses her past triumphs

While the rest of the music world tiptoes around streaming algorithms and TikTok trends, Taylor Swift just rewrote the rules of pop stardom, again. Her dazzling new album, The Life of a Showgirl, has stormed the UK charts with a jaw-dropping 3,04,000 copies sold in just three days, making it the biggest opening week of 2025 and outpacing even her own recent blockbusters. Yes, you read that right: 304,000 copies in three days. That’s more than Ed Sheeran’s Play (67,000), Sam Fender’s People Watching (the only other 100k+ week this year), and every single chart-topper this summer combined. In fact, Swift’s opening is so massive, it’s the strongest UK debut since Ed Sheeran’s Divide in 2017, when he moved a...