Tourism: The path to unlocking Bangladesh's full potential - The

Sakif Shamim: The development of tourism destinations' comprehensive infrastructure and strong, well-thought-out branding are essential for attracting both domestic and foreign tourists to establish the tourism industry as a key driver of the national economy. This strategy is crucial because it will not only stimulate economic growth but also create employment, generate foreign currency, and bolster the country's international image or 'soft power'. The challenges currently facing the tourism industry are not singular; rather, they constitute a multi-dimensional crisis. This crisis can be categorized into four main pillars: weak physical and digital infrastructure, a lack of quality and security in tourist-friendly services, ineffective branding and marketing strategies, and the absence of international-standard entertainment and shopping facilities. Tourists seek a safe...