Pran clinches $1.5m orders at Malaysia’s halal products fair, eyes deeper ASEAN market

Bangladeshi food processing giant Pran has bagged $1.5 million in new export orders at Malaysia’s International Halal Showcase (MIHAS), strengthening its foothold in Southeast Asia’s booming halal food market and positioning Bangladesh as a rising player in the global halal economy. The 21st edition of MIHAS, held from September 17 to 20 at the Malaysia International Trade and Exhibition Centre (MITEC), brought together over 2,300 exhibitors from 90 countries, with halal-certified food, pharmaceuticals, cosmetics and lifestyle products on display. More than 30,000 visitors attended, including wholesalers, supermarket chains, distributors, and investors. Pran presented nearly 500 consumer food products at its pavilion — juices, noodles, confectionery, sauces, bakery items, biscuits, chocolates and ready-to-eat foods. Visitors showed particular interest in Korean-style noodles,...